Product Design (UX/UI) · Product Management · Innovation Strategy · AI and Design Research
Working at the intersection of design, research, strategy and AI, to build things people actually need.
Hello, I'm Amanda.
A designer and doctoral researcher based in Lisbon, working at the intersection of design, technology and equity.
Five years designing products end to end, preceded by four years coordinating innovation strategy and research at ecosystem scale. Seven years in Brazil, two in Portugal.
My PhD investigates how generative AI and feminist foresight can reshape innovation ecosystems. Not as abstract theory, but as real tools for changing who gets to participate in innovation, and on what terms.
Design, to me, is less about screens and more about the conditions that make innovation possible. And who gets to shape them.
Uncovering how people, generative AI, and complex systems shape each other.
Translating complex research into clear roadmaps that drive team alignment and execution.
Crafting intuitive, accessible, end-to-end digital experiences from concept to launch.
Applying speculative design and foresight practices to de-risk strategy and anticipate disruption.
Skills
MC Sonae · Innovation Strategy
Corporate innovation program connecting retail scale with startup experimentation.
da.tes · UX/UI Design
Fintech matchmaking platform, end-to-end research and product design.
Se Toca, Mana! · UX Research
Health platform co-designed with LBT women and healthcare providers, born from academic research.
GUIAR · UX/UI Design
Data-driven platform helping social investment managers and entrepreneurs track and report impact.
M.I.N.As · Innovation Strategy
Federally-funded gender equity program spanning education, entrepreneurship and social infrastructure in a major tech district.
Confidential Banking Client
A confidential engagement gamifying mobile app experience to increase engagement among users aged 18–25.
AI didn't replace my process; it just gave it room to breathe. This is a space for experiments, half-baked ideas, and tools in progress. Some of it ships. Some of it is just a lesson worth remembering.
Research & Publications
Academic research and practice-based workshops exploring generative AI, feminist foresight, and equitable innovation ecosystems.
FFIE: Feminist Futures in Innovation Ecosystems
PhD in Design, Generative AI & Feminist Foresight
Designing Feminist Futures in Innovation Ecosystems: Speculative Design and Gender Equity in the Age of Generative AI
IADE, Universidade Europeia, Lisbon
The FFIE Framework is an original participatory foresight methodology developed as part of a doctoral investigation in Design at IADE, Universidade Europeia Lisboa. It was designed to support stakeholders in co-creating gender-equitable strategies and speculative artifacts within AI-driven innovation ecosystems, grounding futures imagination in feminist, intersectional, and decolonial epistemological commitments.
Audience
Innovation professionals, researchers, designers, policymakers, and organizations committed to advancing gender equity in technology and AI development contexts.
Purpose
To translate empirically grounded structural tensions into participatory workshop experiences that move beyond diagnosis toward the active co-creation of preferred feminist futures, making visible the power dynamics embedded in AI systems and enabling participants to imagine, design, and politically evaluate alternatives.
Why Feminist Design Matters for Generative AI: Perspectives from Lusophone Innovation Ecosystems2026
Oliveira, A.L., Hernandez-Ramirez, R., Ayanoglu, H.
International Conference on Gender Research (ICGR) 2026 · Gdańsk University of Technology
View DOI ↗Speculative Design for Workplace Futures: Fictional Personas and Narratives Assisted by Generative AI2025
Oliveira, A.L., Hernandez-Ramirez, R., Ayanoglu, H.
Senses & Sensibility'25, 13th International Conference
UpcomingAI and Gender Perspectives in Startup Environments: Mitigating Bias, Challenging Stereotypes, and Design Implications2025
Oliveira, A.L., Hernandez-Ramirez, R., Ayanoglu, H.
Human-Computer Interaction, HCII 2025 · Lecture Notes in Computer Science, vol 15772 · Springer, Cham
View DOI ↗Integrating AI into Co-Design Processes to Achieve Gender Equality in the Innovation Ecosystems of Brazil and Portugal: A Literature Review2023
Oliveira, A., Ayanoglu, H., Hernández-Ramírez, R.
Business Sustainability: Innovation in Entrepreneurship & Internationalization, ISPGAYA 2023 · Springer, Cham
View DOI ↗Plataforma "Se Toca, Mana!": o processo de Design na investigação das barreiras no exercício do direito à saúde de mulheres LBT2023
Oliveira, A.L., de Araújo, J.M., Barros, H.O.
Estudos em Design, 31(3)
View DOI ↗Want the deep dive on any project? Full case studies live on each project page. Happy to talk through any of them.
amandalopesoliv@gmail.com