Designing and testing a gamified engagement journey for a major bank's youth segment

A confidential engagement for a major bank, focused on gamifying the mobile app experience to increase engagement among users aged 18–25. I worked as UX/UI Designer, facilitating the Lean Inception, planning and executing quantitative experiments, and delivering across research, prototyping and design, alongside a cross-functional team spanning two consultancies and the client's own product and engineering teams.